Fashionably Rooted: 383Threads Paves Its Own Path in Downtown Consignment
On Columbia St. just off Orondo Ave, where the hum of passing trains mingles with the sounds of a close-knit community, 383Threads blends fashion, family, and local spirit. Co-owned by brother-sister duo Oliver Scaramozzino and Alex Sells, the consignment boutique has become a beloved fixture for those seeking unique, high-quality clothing at a fraction of the retail price.
The journey of 383Threads began with a simple yet profound realization: the power of consignment. Oliver and Alex didn’t set out to start a consignment shop. Rather, their business naturally evolved into one. "We started by buying 500 items, and then it just made sense to offer consignment. We put out a call online, and now we're working with about 160 consignors," Alex explains. This organic progression reflects the heart of their business model—responsive to community needs and focused on sustainability. Consignment was not just a practical choice but a strategic one. "The logistics of consignment mean we don't have to buy our product upfront, which eliminates overhead costs and inventory risks," explains Alex. In this model, customers bring in their clothes, and 383Threads sells them without the initial outlay of buying stock. This model not only supports sustainable fashion but also allows the store to offer high-quality pieces without the price tag that usually accompanies them.
The name "383Threads" holds a personal touch, derived from their parents’ address, 383. The word 'Threads' nods to the store's focus on clothing, creating a brand name that is both personal and evocative of their trade.
When it comes to selecting items for sale, the duo is discerning. "We’re picky about what we accept," Alex shares. "Items need to be clean, free of pet hair, and in good condition without stains or visible wear." They are also particular about the brands they carry, steering away from labels available at department stores. “We want people to find unique items here that they can’t easily get elsewhere. That's why we focus on name brands and designer pieces,” Oliver adds.
Operating a business downtown comes with its unique set of challenges and advantages. "We're not directly in the main part of downtown, so we don't get the same foot traffic," Alex notes. However, they find the vibrant atmosphere of downtown invigorating. “The noise, the hustle—it’s all part of the charm. And when people do find us, they’re so excited,” Oliver says. The sense of community is a strong draw, and being part of a network of local businesses gives them a sense of belonging and purpose.
Running a business as siblings might sound daunting to some, but for Oliver and Alex, it's a natural fit. "We each have our roles. Alex is more involved with pricing and social media, while I handle other operational aspects," Oliver explains. The dynamic between them is one of mutual respect and understanding. “We keep each other accountable. If one of us is slacking, we don’t shy away from saying so. It’s about making each other better,” Alex adds.
383Threads is more than just a boutique; it’s a community hub. They regularly host pop-up events (which they call ‘block-parties’) and partner with other small businesses to support and uplift the local economy. They believe in coming together and supporting each other, recognizing that it’s easier to thrive when they lean on one another. Customer feedback is also crucial to their operations, guiding decisions and improvements. “We’re open to advice, and while we can’t please everyone, we do our best to take constructive feedback on board,” Alex says. To encourage repeat business, 383Threads ensures that there is always something new for customers to discover. “We put out new items once a week, so there’s always a reason to come back,” Oliver says. They also have a loyalty program, offering discounts after a certain amount of spending.
Looking ahead, Oliver and Alex have ambitious plans. "Our next step is launching an online store, followed by opening a second location, and maybe even franchising," they reveal. They envision expanding their reach while maintaining the personal touch that has made 383Threads a success. The future looks bright for 383Threads. They’re expanding their space, named the Columbia Collective, to include new vendors, and are in talks to add a beverage station. "We want to create a space where people can shop, relax, and enjoy a community atmosphere," Alex says.
As they prepare for their next big event, a Bin Day on September 7th, where items will be priced between $1 and $10 with all bin profits donated to a local woman battling breast cancer, it’s clear that 383Threads is not just a business—it’s a beacon of community spirit and innovative entrepreneurship in the heart of downtown.
383Threads embodies a blend of family values and community connection. As Oliver and Alex look to the future, their commitment to sustainability, quality, and local engagement promises to keep them at the forefront of the consignment boutique scene. In an industry where trends come and go, 383Threads remains rooted in what truly matters—family, community, and the love of great fashion.