Promotion Committee
Promotion sells a positive image of the downtown district and encourages consumers and investors to live, work, shop, play, and invest there.
By marketing a district’s unique characteristics to residents, investors, business owners, and visitors, an effective promotional strategy forges a positive image through advertising, media relations, retail promotional activity, special events, and marketing campaigns carried out by local volunteers. These activities improve consumer and investor confidence in the district and encourage commercial activity and investment in the area by identifying and appealing to the district’s market niches.
Responsibilities
Understanding the changing market—identifying both potential shoppers and the competition
Identifying downtown assets—including people, buildings, heritage, and institutions
Defining Main Street’s market niche—its unique position in the marketplace
Campaigns, retail promotions, and special events to bring people back downtown
Source: 2020 Revised Main Street Guide
Click image to access full work plan.
Members
Josh Tarr, American Shoe Shop
Josh Thaut, Norwood Wine Bar
Madeline Barclay, Alpha Media
Diana Zumini, NCWLife
Meredith Hilger, Mills Style & Design
Jackie Endsley, Endsley & Co.
Allen Larsen, Firehouse Pet Shop
Alex Haley, Numerica Performing Arts Center
Anna Thomas, Premier One Properties
Ashley Sinner, Visit Wenatchee
Jamie Huber, Committee Chair, Northwest Public Broadcasting
Jennifer Larsen, Firehouse Pet Shop
Jessica Russell, Tumbleweed Shop
Marcy Collins, Collins Fashion
Peggy Nichols, Pickle Paper
Stacey Asher, Floor Factory
Get involved
The Wenatchee Downtown Association is constantly seeking volunteers to join us! If you're interested, we encourage you to explore our committee options, apply for a future board position, or contact us directly to learn more about other opportunities.
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Outreach involves building a Main Street framework that is well represented by business and property owners, bankers, citizens, historic preservationists, entrepreneurs, public officials, chambers of commerce, and other local economic development organizations. Everyone must work together to renew downtown. A strong organization provides the structure and stability to build and maintain a long-term effort.
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Promotion creates excitement and vibrancy downtown. Street festivals, parades, retail events, and image development campaigns are some of the ways Main Street provides education on what’s downtown and encourages customer traffic. Promotion involves marketing an enticing image to shoppers, investors, and visitors.
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Design enhances the look and feel of the commercial district. Historic building rehabilitation, street and alley clean-up, landscaping, street furniture, signage, visual merchandising and lighting all improve the physical image of the downtown as a quality place to shop, work, walk, invest in, and live. Design improvements result in a reinvestment of public and private dollars to downtown.
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Economic Vitality involves analyzing current market forces to develop long-term solutions. Recruiting new businesses, creatively converting unused space for new uses, and sharpening the competitiveness of Main Street’s traditional merchants are examples of economic vitality activities.
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If you would like to be considered for a position on the WDA Board of Directors, please apply via the link below.